About the Packaging Design Project for Sole Pharma
Back pain affects up to 84% of adults, yet most rely on quick topical fixes or painkillers. Sole Pharma developed a unique back pain solution designed for targeted, long-term support - without painkillers. Our branding and packaging design agency was tasked with communicating this innovation clearly while reinforcing trust and healthcare credibility.
Client
Solepharm
Year
2025
Delivered
Branding, Website, Graphic Design
Client Needs: Healthcare Packaging and Visual Identity
Sole Pharma asked us to create pharmaceutical packaging design that highlights a dedicated back pain solution—not a general painkiller or topical cream. The design emphasizes trust and effectiveness, while standing out on crowded pharmacy shelves and reinforcing the authority of a quality-driven healthcare brand.
Our approch to Product and Packaging Design
As a design agency, we set out to balance medical credibility with consumer clarity in this packaging design project. Working closely with the client, we explored two creative directions: a clinical aesthetic and a back visual. With market restrictions limiting imagery in certain regions, we tested both approaches to find the most effective solution. The final design communicates the product’s purpose with clarity while remaining clean, modern, and scalable for future product lines.
The Result: A Trusted Back Pain Solution with Strong Branding
The final packaging design balances medical authority with consumer clarity, using an abstract back visual as the central cue. Circular red elements serve as a universal signal of pain, while clean typography and precise color accents create a clinical, trustworthy look. This approach positions Doloveron as a distinctive healthcare product and a recognizable back pain solution on crowded pharmacy shelves.
